Stop discounting your empty slots to the people who’d have paid full price
The instinct when a cancellation lands is to text your regulars with something off the top. It works, which is the problem. Here’s a better way to think about who an empty hour should actually go to.
How to work out what a new client is actually worth
Three numbers you already know: what they pay, how often they come back, how long they stay. Multiply them and the case for filling a gap changes shape entirely.